eGoal
PARTICIPATING YOUTH
83
LOCATION
Asia
MODE OF DELIVERY
Virtual
LAUNCH DATE
Summer 2020
COMMUNITY OUTREACH
3000
THE FIRST OF ITS KIND IN WORLD FOOTBALL
We are honoured to be working with the Asian Football Confederation (AFC) to offer young professional players an opportunity to better understand the role of sports in tackling some of the most pressing issues facing humanity today.
To date, 83 ambassadors from 42 countries across Asia have completed our virtual social responsibility programme. National U17 players nominated by their Football Associations undertook 9 workshops on topics including philanthropy in football, emotional intelligence, safeguarding and peer education. Upon completion, participants are awarded an AFC-Aurora Youth Social Responsibility Ambassador certificate and invited to design their own social projects that, with the support of their local football association, they feel would make the most impact in their communities.
To date, 83 ambassadors from 42 countries across Asia have completed our virtual social responsibility programme. National U17 players nominated by their Football Associations undertook 9 workshops on topics including philanthropy in football, emotional intelligence, safeguarding and peer education. Upon completion, participants are awarded an AFC-Aurora Youth Social Responsibility Ambassador certificate and invited to design their own social projects that, with the support of their local football association, they feel would make the most impact in their communities.


















"Listening to the ambassadors after this experience, it shows me how we can use football for a better world. Im so proud of them, so proud. Everyone loves football, but this is how we can show people that football also loves people."
Mr Zaw Zaw, ChairmanAFC Social Responsibility Committee
"This programme has truly enlightened the youth ambassadors and empowered them to use the means of football to provide opportunities for all."
Ross Awa, Technical DirectorGuam Football Association
"I would say my football idol is all of you. When I was your age, I wasn’t thinking about all this. I hope this is the future of professional sport, people who care and are invested in their communities."
Nora, EducatorCoaches Across Continents
"It’s a wonderful experience, and I was so fortunate to be there for the first day of this journey. The fact that you understand what sport can do is great, and I hope to one day hear of your great achievements. I know that will happen, its just a matter of when."
Kim Encel, EducatorUNESCO
"This approach to sport, has helped my daughter be seen in her community, not just as a football player, but as a role model."
Haya’s Father, eGoal AmbassadorUnited Arab Emirates
"I feel like now I can use my favourite sport to help contribute to making my community a better place. Never in my life that I think I can use football to help make people happier. I also learned that there is a lot of responsibility I hold as a stakeholder of the community. I need to be aware of what I post on social media, the well-being of my friends and family, etc. I realise every action I take; it bears with a big consequence and every consequence affects the people around me.”
Ken Cai, 16, eGoal AmbassadorMacau
"Thank you so much for this programme and thank you for involving us. The feedback sessions are so important in helping all of us understanding their journey."
Malek’s Father, eGoal AmbassadorPalestine
"The planning, delivery and importantly the post event analysis and reports gave the AFC a never-before achieved knowledge of the priorities and requirements of young players (male and female) in the area of Social Responsibility and Awareness."
Social Responsibility UnitAsian Football Confederation (AFC)
“My most memorable lesson was the concepts of inclusivity and diversity. It is after the programme that I realized how important they are to my values and the role they play in my life.”
Alysson Shick, eGoal AmbassadorHong Kong
"This has been an incredible journey for all of us, definitely a major milestone in all our lives. Thank you to everyone who put in their dedication, support and time to make this programme that much more colourful."
Maleeka Amith, eGoal AmbassadorSri Lanka
"Aurora’s programme showed them that no status or ranking is required to effect positive change. It also validates that football is indeed a beautiful game. Thank you for setting this stage for them."
Maja, Head of International RelationsPhilippines Football Federation
"Thank you for connecting all these dreams, its great to have the support of a training partner like Aurora. The communication and interaction was amazing."
Rathin, Grassroots Senior ManagerAll India Foobtall Federation
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